What The Fertility had the opportunity to interview Allison Kasirer, founder of FertileGirl, a pre-pregnancy nutrition company. We love the mission she is on to empower women by changing the conversation around fertility and focusing on creating and keeping our bodies healthy. (Psst…be sure to read all the way through to get a coupon code for 15% off the FertileGirl superfood nutrition bars)!
1. Thank you so much for taking time to talk to us about FertileGirl! Let’s start at the very beginning: what inspired you to start FertileGirl?
Allison Kasirer (AK): FertileGirl was truly born out my own personal fertility journey. I did a big lifestyle overhaul when trying to get pregnant—including focusing more on my nutrition. I noticed the conventional packaged food I was eating did not have the ideal pre-pregnancy nutrition that I was looking for. So I started making my own snacks at home and bringing them with me to my doctor appointments. I also noticed that there was no consumer brand out there that spoke to the TTC woman in a way that I needed at the time. After some time, I realized I could merge these two concepts into what would become FertileGirl.
2. Tell us about the FertileGirl Superfood Nutrition Bars. What led you to create these bars? What goodness goes into them?
AK: I found that taking control of my nutrition was extremely empowering when going through something that felt very much out of my control. The bars were my attempt at packing the important pre-pregnancy nutrients into a convenient on-the-go snack. I tried to use clean, simple, and real food ingredients in order to get more plant-based protein, omega 3s, iron, and calcium in my diet. When I realized that I wanted to make these into a real product, I gathered input from our advisory board of doctors and nutritionists, and set out to create a “proof-of-concept.” FertileGirl’s superfood nutrition bars are actually very similar to the ones I made for myself, except the ingredients get ground up more finely by large scale machines.
3. We love how FertileGirl encourages women to talk about the F word: fertility. Why is it so important to make conversations about fertility less taboo?
AK: We feel very passionately about changing the fertility conversation. It’s imperative that we work toward making this topic less isolating, stressful, and confusing and more hopeful, rewarding, and empowering. When I started sharing my story with other women, my whole journey changed. I finally had the support that I needed to get to the other side. It also opened my eyes to how common fertility challenges are! When something is stigmatized, it is that much harder to build community. If we can break the stigma and embrace the F word, we’re much more likely to find and give that support to one another.
4. Since starting FertileGirl, how have you seen the conversation around fertility evolve?
AK: It’s been almost a year since we launched the social platforms for FertileGirl. It seems over the past year, we’ve had more celebrities and influencers talking about their own fertility journeys. Because of their wide reach, those statements have a huge impact on breaking the stigma. I’ve also been surprised by how many women reach out to us with questions around fertility. There doesn’t seem to be a good resource out there with accurate, approachable information. We hope to continue to provide informative content written by experts through our social feeds and blog, “Real Talk.”
5. Not only do you create amazing nutrition bars and provide a place of support for those on their fertility journeys, but you “put your money where your mouth is” by giving back a portion of your proceeds to Baby Quest Foundation. Can you tell us a little bit about this partnership?
AK: I met Pam Hirsch, the founder of Baby Quest Foundation, many months before we even had a product. It was also before I found out I was pregnant with twins. She has created an incredible organization that has helped bring over 50 babies into the world. I’ve personally met with some of the Baby Quest recipients and met some of the Baby Quest babies. We try to be as hands on as possible in addition to supporting them financially.
6. What advice do you have for women who are looking struggling with their fertility? Aside from FertileGirl, what other resources would you recommend?
AK: Mother yourself. I realized on my personal journey that I wouldn’t be able to mother a future child until I mothered myself. Self-care is just as important before and after pregnancy as it is when you’re pregnant and growing another human being. It’s hard to recommend specific resources since each person’s journey is unique. Also, different women have different reactions to those resources. For example, some women love acupuncture and find that it reduces stress during the process. Other women find it stressful! Some women want to change out every beauty product and household product to organic. Other women find that process stressful and unnecessary. We provide a lot of these different resources on our social feeds and blog; however, I think it’s important to do what’s right for you and “mother yourself” in whatever forms that takes.