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Q and A with Mira

April 26, 2019

Education and information is so important, especially the world of infertility. The more we know about our bodies and how they work, the better chance we have of conceiving. Mira was created to help with just that.

  • What prompted you to create Mira? Was it experience with infertility or something else?

I believe women need to have more education and control over their own health. Right now, information is generally owned by the hospital, but life decisions are made by the consumer. There is a huge gap. If we could access our own health data in an easy to understand way, it could greatly help us guide our own lives and decisions related to our health and it could empower us to increase our life quality. This is especially true for women, who face the challenge balancing work and life, and whose decision directly affects the family plan. 

  • How does Mira work exactly?

Mira works through a palm sized hospital-grade analyzer and disposable test wands. Users simply dip one of the disposable Mira Wand into a urine sample then insert it into the Mira Analyzer. A quantitative analysis is conducted and data is automatically synced to the Mira app through Bluetooth. This makes at-home health testing and hormone analysis easy and convenient. The AI in the Mira App then learns personal health patterns, providing personalized health and fertility insights to each individual user.

  • What is the purpose of tracking these fertility hormones? What can they tell us about fertility?

For those trying to conceive, there is a limited number of days per cycle where they can actually conceive. As you can imagine, tracking your fertility hormones and knowing exactly when ovulation and these fertile days occur is essential to getting pregnant in a timely manner.

Fertility hormone changes are an extremely accurate predictor of ovulation and your peak fertile window. During a menstrual cycle, a sudden surge of Luteinizing Hormone (LH) triggers the release of a mature egg. This is what is known as “ovulation”. LH hormone concentrations can be measured in urine and blood. This sharp surge of LH tells you that ovulation is about to occur within 24-48 hours. These are the two most fertile days for those trying to conceive! Every women has different hormone levels and even hormone levels can change from cycle to cycle for each person as well. Personalization is very important to achieve effective outcomes. Mira’s AI learns each individual’s home pattern so we have the best accuracy that specifically optimized for the individual.

  • What makes Mira different than an OPK?

Currently, all hormone-based fertility trackers on the market try to predict ovulation based on a hard hormone threshold for the LH surge?(based on the population average). This is due to the fact that they cannot measure the actual hormone level, they can only measure whether it is above or below a certain level. The problem is that not all women correspond to this threshold. On the other hand, it is nearly impossible for women to go to hospital for a quantitative hormone test every day. Mira is the tracker that gives women the opportunity to receive actual hospital-grade hormone readings in the comfort of their home.

  • Where do you see the Mira product(s) going a couple years from now?

We see Mira becoming a comprehensive at-home women’s health testing platform. From trying to avoid pregnancy, trying to conceive, fetal health, menopause, to disease tracking, Mira will empower users to take control of their health. All future test wands and tests will be compatible with the same Mira Analyzer but using different test wands. The Mira App AI interprets and analyzes what you could do with the test results. Health tips and recommendations will be provided to you in a personalized way. It’s essentially a clinical lab in the comfort of your home. We want Mira to be a trustworthy health partner and one stop solution, regardless what life stage you are at.

  • What is the biggest thing, in your opinion, that needs to change about the fertility and women’s health space?

We think medical diagnostic testing and treatments will move from the doctor’s office setting to the consumer setting through telemedicine. Consumer health products are becoming more and more clinically relevant. Continuous at-home health tracking will give doctors insights and access to data that they have never had access to before, and AI will help them crunch this data to help analyze and extract insights. Health tech is moving to the digital space and consumers will have much more control of their health. Mira is proud to be part of this empowerment and we strive to keep pushing the boundaries of at-home diagnostic health testing and quality of life for all our users!

If you’d like to learn more about Mira, you can find them on Instagram, Facebook, Twitter or their Website!

***Also be sure to use the code WTF30 for $30 off your purchase!***

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