•By Guest Blogger Suzie Welsh, founder of BINTO
I was working as an IVF and Fertility nurse for Penn Medicine at the University of Pennsylvania, working with women who had so many questions about which products to use and what to avoid.
It occurred to me that there was literally no one company looking at women’s health as a life cycle, and then supporting it through meaningful products and knowledge. It was that realization, and my daily work with my patients, that led me to take a leap of faith and start BINTO…Bun In The Oven!
BINTO is a women’s lifestyle brand designed to change the way we look at, and take care of, the lifecycle of women’s health. The company mission is to help us (women) get the safe and effective products we need every month to support our unique health journey. BINTO removes the stress and guesswork out of finding products by creating a personalized suite just for you. The subscriptions range from period and hormonal support, to fertility, pregnancy and now menopause.
As a nurse, I learned how to talk to women and couples about fertility—something our society doesn’t always do very well. I learned how to emotionally support someone whose IVF doctor may be busy with a thousand other patients.
The process and journey can feel very isolating for these women and their partners, and they often don’t know where to find reliable resources. On the one hand, there’s medical literature, which can be difficult to parse. And on the other, a wide range of personal blogs, which can be light on authoritative information. My mission is to occupy that middle space and offer hassle-free access to healthy products, as well as facts grounded in medical science. And that’s what BINTO delivers.
Reproductive health is essential to our overall wellbeing. When is comes to the places we choose to live, the products we use, and the food we eat, it all ties into the health of our reproductive organs.
Until recent years, there was little in the way of research into environmental factors and reproductive health, more importantly, fertility. We now know, thanks to advances in research and much conversation, that the way we live and eat impacts our fertility. This is the case for both women and men.
BINTO supports women’s health journeys with safe and effective products geared toward supporting fertility and reproductive health, including organic cotton tampons, prenatal and regular multivitamins with built-in DHA, probiotics, and feminine wipes. The extensive free online knowledge center includes a streamlined library of reliable online information on topics ranging from ovulation tracking to endometriosis.
BINTO champions the awareness and importance of reproductive health by partnering with people on the journey to optimal reproductive health, conception, and beyond.